here is some news from FARA (US)
Introducing the new FARA logo
Dear FARA community, the FARA Staff and Board is pleased to announce the
introduction of an updated FARA logo. This mark replaces the previous
logo for all FARA printed and web materials. It is our hope that you
find this new mark to be distinctive, inclusive and identifiable.
Why a new logo?
Over the past year, FARA received feedback that our logo needed to be
updated. We were fortunate to have access to the advice of advertising,
marketing, graphic design and fundraising professionals. After getting
to know FARA , they all recommended an update to the logo, in order to
more accurately convey the culture and mission of our organization. This
became even more necessary as FARA is working with a growing number of
academic, pharmaceutical, government and advocacy organizations, and
expanding our corporate partnerships. Also, many of our fundraising
efforts have their own logo or symbol and we wanted a mark that
supported this but also clearly identified our organization.
The Process
Members of the FARA Board and Communications committee formed a team to
assess the current logo's attributes and to develop the goals for the
new logo which follow:
Present an image of a sophisticated, capable, international
research organization
* Create a clean and professional image that is easy to recognize
and reproduce
* Make the full logo readable at all sizes
* Retain some elements of the original FARA identity
* The logo should be easily compatible with other event logos
*
One aspect that you may notice is that there is no additional graphic
symbol or mark such as the children in our previous logo. While we all
miss the children and the powerful story they represent, the decision
was made to go with a simpler logo so that the FARA logo would be easily
compatible with the dozens of event logos used around the country.
The Roll-Out
As you will note, the FARA logo is already starting to appear. FARA will
gradually be changing out all communications materials. Out of respect
for our environment and hard-earned funds, we will not be throwing away
any printed materials!
All fundraisers, event coordinators and partners will receive a resource
kit for use of the logo. It will contain the new logos in electronic
formats for use in printing professionally and at home in color and
black and white.
If you have any questions, please do not hesitate to contact us. This
project was intended to enhance all of our communications efforts.
Thanks in advance for your assistance!
About FARA
The Friedreich's Ataxia Research Alliance's (FARA) mission is to marshal
and focus the resources and relationships needed to cure FA by raising
funds for research, promoting public awareness, and aligning scientists,
patients, clinicians, government agencies, pharmaceutical companies and
other organizations dedicated to curing FA and related diseases.
www.CureFA.org
Contact
Jennifer Farmer
Executive Director, Friedreich's Ataxia Research Alliance
(484) 875 3015
info@curefa.org
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